Archive for the ‘Book Coaching’ Category

How to Get Noticed in Tough Times

July 4, 2012

“Hello! Anybody paying any attention?”

The papers say times are going to continue to be tough for a while and I’ve already noticed many business owners retrenching and retreating, pulling back, cutting back and holding back. Ironically, though, a downturn is the perfect time to strategise new ways of increasing profitability. Especially if you have client-free time on your hands – sorry to say it, but it’s true!

Ivan Misner, bestselling author and founder of BNI says there are three stages people need to go through when building a business: Visibility, Credibility and Profitability. Every business person needs to go through every stage in order; however, you can accelerate the process by focusing on visibility and credibility at the same time.

The most important step is to increase your visibility. If no one knows about you, then it doesn’t matter how good you are. If you want or need to rise above the competition, you need to be visible. And the best way to achieve higher visibility is by writing, publishing and speaking, as much as you can and on your core topic.

Not sure what to write about? All you need to do is look at your business objectives and pick one that relates to your market. Then pick one topic where you feel confident, passionate and opinionated. It really is as simple as that, but many people never sit down to think about this at all.

Collaborating with other authors can, in some cases, speed things up and produce better results. Hertfordshire business owners Don Hales and Derek Williams put together the very impressive Wow! That’s What I Call Service in less time than authors of shorter books. Don and Derek are both experts in their industry, with slightly different experiences and networks. They complemented, challenged and encouraged each other all the way through the process, resulting in a book which is consistently at the top of the Amazon list for customer service.

Although business books are still seen as the ultimate benchmark of credibility, other media can also help to build visibility. A good blog, for example, can establish profile quickly and well-placed articles can achieve excellent reach, with readers of both of these tools enjoying your wisdom free of charge in most cases.

Note that I have said “a good blog”. If you are blogging to complement your other business activities, the content needs to be consistent with your offline message and you have to check it thoroughly for tone, accuracy and errors. Just because it is quick to write doesn’t mean it isn’t as important as any other piece of writing that represents you and your thoughts. Remember, your blog and all of your writing and speaking reflects you and your brand!

Whatever you choose to do, get started now. This is not the time to retrench and retreat. If your workload has slowed, it’s the perfect time to sit down and plan a writing strategy that will get you noticed. Then, when the market improves, you will have increased credibility and profitability.

I’m giving birth to triplets this week

February 15, 2011

It’s not often you get to give birth to 3 babies in a week.  Even when those ‘babies’ are books!  Although we help hundreds of people each year, three in one week warrants a bit of a celebration.  So please help me welcome to the world some really fabulous titles that will all make a great impression in their specific markets:

Pension Matters

On 16th February, Pension Matters will be born.  The brain-child of seasoned financial adviser Paul Steel, this book provides clarity and reassurance to those just approaching the retirement age.  It outlines the choices you have and guides you through the maze in a friendly and supportive way.

The Body Objective


On 18th February, Camilla Ellis will give birth to The Body Objective.  A comprehensive book which offers advice and insights on nutrition, overall health and fitness, this book will be well-received by people who want to improve their  general health and wellness, and people with specific health challenges.


Finally, 21st February will 10 Commandmentsbe the birthday of The Ten Commandments by Russell Connor.  A very slim volume, it is a book which Russell will be able to use with his clients to showcase his extensive experience and expertise in business consulting.  We apologise if anyone was looking for the biblical version – this is not it but it is a business bible, of sorts!


So we have an eventful week coming up!  I applaud all my author clients who have persevered against self-doubt, time challenges and critics, to create books that create a real impact and build credibility.  If you would like to be featured in a future blog post, please contact me today.  The sooner you start, the sooner we can launch you into the marketplace.  Thanks for following us and watch out for more exciting news in the very near future.

HIGHLIGHTS from The Book Midwife

February 1, 2011

What a couple of months we’ve just had! If you have followed any of our news, you probably know about some of the exciting things we have been doing in December and January. Still, it gives me great pleasure to summarize what has been the best two months ever at our little company. I hope this report makes you smile and feel inspired to get involved!

Helping more people than ever to write and publish books

Over the past two months, my own private client list sold out as I helped 10 new private clients start their books!


I also enjoyed presenting at the European Professional Women’s Network and the Chartered Management Institute, as well as being a guest presenter for Lisa Peck a.ka. the ‘Step it Up Queen’ and UK Sales Mentor Steve Clarke on their webinars.

Growing and Adding More Value

In January, we also trained and certified three new Book Midwife Consultants!  A very warm welcome to Sharon Eden, Bianca Kroon and Oni Bhattacharya!

The entire Book Midwife Consultancy team

There are now six of us, which means we can help even more aspiring authors to plan, write and publish their books.  So no matter which consultant they work with, clients can be assured of the same proven and award-winning system that has helped over 300 people to write their books in just 90 days!

Sharon, Bianca and Oni at our team dinner

We need to expand the team even more, especially in the U.S., so if you know a coach or consultant who has written a book and would like to help others achieve the same, please ask if they would consider training as a Book Midwife Licensed Practitioner.

Finally, the month of January ended with the first ever Thought Leadership Retreat – a very small, very exclusive two-day event especially for people who need a strategy to become the REAL thought leaders in their field.

Two delegates working on their thought leadership plans

Feedback has been very positive, and the next retreat has been planned for May.  If you would like more information, please see the website.  But you will need to be fast, as there are only 6 places available.

Lots of Lovely New Books!

And this report would not be complete without acknowledging the many Book Midwife and Ecademy Press clients who successfully launched their books in December and January.  Huge kudos to the following:

Deb Battersby, author of The Magic Mirror and the Grandma Message

Iris Clermont, author of Team Magic

Sharon Eden, author of Whack Around The Head

Hattie Hasan, author of The Joy of Plumbing

Cali Bird, author of Don’t Give Up Your Day Job


Cali and Mindy at the launch of Don't Give Up Your Day Job

Hmmm… I just noticed something about this list.  Can you see anything interesting?  Let me know, and let me know what we should do about it!

Well, that’s the end of the round-up!  I hope you are also having a brilliant start to the 2011.  If so, let me know so I can help you shout about it.  If not, let me know if there is anything I can do to help you shift things in the area of thought leadership, writing and publishing.  Wishing you a wonderful year ahead!

Free Webinar next Thursday – How to Write and Publish a Successful Book

December 2, 2010

How to Write and Publish A Successful Book!

Next Thursday, November 9th at 12 noon Mountain Time (7pm UK time), I am going to be a guest presenter for Lisa Peck, the Step It Up Queen!  Many of Lisa’s newsletter readers have asked her about how to write a book and get published. They also want to know how the market has changed.  I am excited to be presenting a complimentary webinar to the Step It Up!  readers to answer those questions. You are most welcome to participate as well.

On the webinar, I will be sharing my top tips for successful writing and publishing, such as:

  • How to pick the right concept for your book
  • How to arrive at the ideal length, style, tone and even content for your book
  • How to find the right publishing option for your book
  • How to get the book planned and written quickly
  • How to get the best return on your efforts

I am trhilled to be able to help Lisa’s readers – and YOU – progress on the exciting book writing journey.

To sign up for this free webinar, simply go to:

The Book Midwife warmly welcomes Xlibris to the world of Book Coaching

October 20, 2010

It is great to see that a major partnership/cooperative publishing company like Xlibris has recognized the benefits of helping people to create great books faster.

Wrongly categorized as ‘self-publishing’, companies such as Xlibris actually can add a lot of value for aspiring authors.  These companies don’t leave the author to sort the publishing out him- or herself.  They are a professional alternative to an amateur trying to put all the pieces together, which often results in less-than-inspiring books and costly mistakes.  If you have ever read a poorly thought-out, poorly designed or error-ridden book – and possibly thrown that book across the room in exasperation as I have – then you will be pleased there are people trying to improve the situation.

The ultimate value-added service is getting help planning and writing the book, which ironically is the where most authors think they are on their own.  Help is at hand, and has been for a long time.  The Book Midwife® company, for example, has already helped over 300 aspiring authors get their ideas into excellent manuscripts, typically in less than a quarter of the time the average author spends struggling to write a mediocre book.

Having surveyed thousands of aspiring authors over the years, we have found that most people never even start a book, and over half of those that do start, quit after months or even years of trying and failing to get their thoughts into a sensible and viable format.  How sad is that?

Here at The Book Midwife®, we look forward to collaborating with Xlibris and all other professional cooperative publishing companies, to raise the standard of the industry by raising the overall standard and quality of new books.

And so many more of the millions of aspiring authors out there will finally get to realize their dream of holding not just a book, but an excellent book, in their hands.